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Prime Design Online: Portfolio pages for
Rand & Rawson Design

Bio in Brief:
The Team that Works

Catherine Guldemond was educated in commercial art and design at
The Design School-The Art Institute of Philadelphia, and has 35 years
of professional experience designing, art directing, managing creative teams and developing client relations in private, public, association and corporate union, non-union and political environments. She is able to provide leadership, support, team building and client relationship skills; services, manage resources and build collaborative networks. She has extensive knowledge and award-winning skill with creative ideation, design, layouts, covers and interiors, graphic fundamentals and principals, typography, color theory, corporate design, vector illustration, image manipulation, editing, layering, effects and filtering; pre-press, printing, publishing, brand/marketing and advertising utilizing Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Quark Express for Mac and PC. Brainstorming and developing brand identification and strategies, launching integrated marketing campaigns, projects, products and services for multiple high profile blue chip and independent clients across all sectors from concept to completion. She has established and documented history of designing and producing multiple campaigns and projects that have achieved solid quantifiable results in the field, positive media and population attention, and cultural and historic notoriety. Winning multiple national and international awards and recognition for excellence in design, advertising, publishing, pr, campaigns, programs and events. Resulting in beautiful and unique finished product deliverables on time and within budget quotas ranging from $500 to $1M USD.

 

 

 

Brett Rand Guldemond acquired his education in Pennsylvania, and later moved to the Washington D.C. area to ply his skills. He has 31 years professional experience designing, art directing and developing client relations in private, public, association and corporate union and non-union environments. As a free-agent, Brett has been able to immerse himself in many different industries and agencies, giving him a rather unique set of tools to work with in the design industry, as well as a very keen sense of target marketing and demographics. He is able to provide leadership, support, team building and client relationship skills; services, manage resources and build collaborative networks. He has extensive knowledge and award-winning skill with creative ideation, design, layouts, graphic fundamentals and principals, typography, color theory, corporate design, image manipulation, pre-press, printing, publishing, brand/marketing and advertising utilizing Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Quark Express for Mac and PC. Studio Photography and lighting for product shots, food photography and jewelry; and green screen for silo shots and imports of backgrounds. Brett excels in Adobe Photoshop photo manipulation, non-destructive editing, layering, effects and filtering, color correction, hue, saturation, balance, LUTs; and likes video editing with Blackmagic Davinci Resolve. Brainstorming and developing brand identification and strategies, launching integrated marketing campaigns, projects, products and services for multiple high profile blue chip and independent clients across all sectors from concept to completion. He has established and documented history of designing and producing multiple campaigns and projects that have achieved solid quantifiable results in the field, positive media and population attention, and cultural and historic notoriety. Winning national and international awards and recognition for excellence in design, advertising, publishing, pr, campaigns, programs and events. Resulting in beautiful and unique finished product deliverables on time and within budget quotas ranging from $500 to $1M USD.

 

Together Brett and Catherine make a great results-oriented, award winning design team. With disciplines and techniques that compliment each other, design style is their passion. Because of their unique chemistry and experience, they have overcome many of the hurdles that trap other designers in mediocrity.

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